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ITWillRock

Our products

Startups we build and run, AI-first.

We put our own money and time into products, and we build them AI-first: agents in the delivery pipeline, models in the product where a rule would not do, and a person signing every release. It keeps our advice honest and our delivery sharp, because we live with the consequences of both.

01The products

The products

Each product below is ours, built and run on our own account. The stage on the card is the stage today, not the ambition.

  • StageLive

    AiA

    An AI accountant for small businesses in six EU countries. Invoices and bank statements go in; VAT, income tax, and payroll filings come out as filing-ready XML, for EUR 10 per month.

    A person still decides
    Complex cases escalate to a human accountant, and structured bank formats are parsed without a model at all.
    Proves
    AI agentsSoftware development
    Our role
    Founder
  • StageMVP

    ExpertoVod

    IT support by subscription for business software that outlived its team. The AI holds the project knowledge and drafts each fix inside a seven-stage maintenance pipeline.

    Status
    In pilot. Business clients only, onboarded by written order.
    A person still decides
    A named senior expert and a named operator sign off before anything reaches the client; unverified claims are marked and go through a refutation pass, and the audit trail is append-only.
    Proves
    AI agentsSoftware development
    Our role
    Founder
  • StageConcept

    AIRadars

    On-premises, air-gapped AI security for regulated organizations: document classification, insider-threat detection, and governance and audit of AI agents. Fine-tuning runs on the customer's own data, and nothing leaves the premises.

    Status
    A specification and a public site; no platform runs behind them yet.
    A person still decides
    Designed so nothing leaves the customer's premises and every AI agent it watches can be audited by a person.
    Proves
    AI agents
    Our role
    Founder
  • StageMVP

    Iveism

    Paste a conversation and get a plain reading of intent, tone, and warning signs, plus a suggested reply, for dating and for work. Built with a co-founder.

    Status
    Paused in 2026 while we decide its next step.
    A person still decides
    It states that it is not a substitute for counseling: the reading is a suggestion, and the person decides what to send.
    Proves
    AI agentsSoftware development
    Our role
    Founder
  • StageMVP

    Rust-a-Man

    A companion for the survival game Rust. It tracks public servers, parses each map into terrain, monument, and route intel, and includes a free plant genetics planner.

    A person still decides
    No model inside by choice: the intel is deterministic, computed from map data, and the site says so.
    Proves
    Software development
    Our role
    Founder
  • StageLive

    GamesPlained

    Short interactive games paired with essays on the technology behind them: seeded randomness, provably fair validation, and why the house wins.

    Status
    Not for profit; contributors co-own their pieces.
    A person still decides
    A person writes every essay; the AI tool generated the games, not the explanations.
    Proves
    Software development
    Our role
    Founder

02How we build products

How we build products

  1. 01

    Fix only the problems you have now

    Future problems can stay in the future.

  2. 02

    Try an idea and let it fail in weeks rather than plan it for months

    Agents make the first version cheap to build; the gate makes it cheap to throw away; the evaluation set says whether it worked.

  3. 03

    Build with partners in mind

    External integration points and a well-designed API from the first version.

  4. 04

    A rule before a model

    If a rule, a query, or a form does the job, the model waits. When a model earns its place, it ships with an evaluation set and a person who reviews exceptions.

  5. 05

    Know your cost to operate before you launch

    Including the model bill and the person reviewing exceptions.

03For founders

For founders

ITWillRock has one legal founder, with 26 years in the software industry, and a working circle of ten senior practitioners whose combined experience passes 200 years. You can do the arithmetic on our average age. What that buys a founder is judgment that has already been paid for: we have shipped, run, and retired products of our own, and we know which mistakes are expensive. We take fee-based and co-build engagements. The rule we apply to ourselves applies to you: if your product does not need a model, we say so and build it without one; if it does, we show you what it costs to run before you launch.

Tell us about your product.

Three weeks of discovery, a plan you can fund, and a team that can build it.

For sure.